KOOL EYEWEAR
Client
BRANDING
Timeline
4 Weeks
Services
Brand Identity, Logo
LOGO AND REBRANDING
Challenge
As the designer for Kool Eyewear, my challenge was to rebrand the business with a fresh logo. I aimed to blend modern style with a timeless feel, ensuring the logo captured the essence of eyeglasses while radiating a sense of coolness and innovation. The process involved careful consideration of shapes, colors, and typography to position Kool Eyewear as a trendsetter in the industry. The goal was to create a memorable visual identity that resonated with the target audience and elevated the brand's presence in the competitive eyewear market.
Goal
My primary goal as the designer for Kool Eyewear was to invigorate the brand with a captivating new logo. I aimed to seamlessly blend contemporary aesthetics with timeless appeal, ensuring the logo not only symbolized eyeglasses but also exuded a distinctive coolness and a spirit of innovation. The careful selection of shapes, colors, and typography was geared towards positioning Kool Eyewear as a trendsetter in the industry. Beyond a mere logo, the objective was to create an unforgettable brand experience that resonated with our target audience, making Kool Eyewear stand out in the competitive eyewear market.
Solution
In addressing the challenge of redefining Kool Eyewear's brand, I strategically executed key design objectives. A vibrant color palette was carefully curated into a modern and cool. The logo study involved a comprehensive with the target market, achieving a perfect balance that symbolized eyeglasses while exuding cool sophistication. Unique and customized fonts were introduced to enhance brand personality, ensuring a memorable visual impact. Multiple mockups were crafted to visualize and convey the envisioned brand experience, acting as powerful tools for the target audience. This cohesive approach, encompassing color, logo, fonts, and mockups, not only met the initial challenge but positioned Kool Eyewear as a distinctive force in the competitive eyewear market, embodying a modern, cool, and innovative brand identity.
